Agent / Lender Cooperative Lead Generation & Conversion Strategies
●It’s the same lead, lenders and agents can cogenerate/incubate
●Lenders should be looking to co-generate leads with as many agents as possible.
●Lender’s Aren’t limited to 1 market - can generate in any state with license.
●The key is to foster relationships - if lender, you want referral
●Buy transactions and not leads
●The more agents a lender works with the better the value for themselves (and the agents)
●Think Big and Not Small: Take Down Zillow/Trulia and the competition
●Kunversion is designed to allow lenders and agents to work together efficiently
Implementing - Kunversion Makes It Easy
●Unique lender specific dashboard - you can see leads from all partners
●A la carte menu for buying leads with/for individual agents.
●Mix Lender offers in with Drip Campaigns.
●Mass email updates about financing programs.
●Agent Signature: “To speak with one of my trusted mortgage partners about
financing your first home, click here to schedule a 1 on 1 appointment now” –
●Seller leads are potential refinance leads.
●Create content together
○Quick little interviews
■Hangouts like this one